We’ve been inside growing companies. Not as advisors from the sidelines, but in the middle of it. Working alongside founders. Seeing what actually happens when a company scales.
Ilse Vonk
Fractional Chief Operating Officer
Ilse spent years inside growing companies, on operations and management, watching the same patterns appear: teams working hard, priorities blurring, decisions nobody remembered agreeing to, teams waiting instead of owning and founders still in the middle of everything months after they'd sworn to step back.
Jasmijn Kooijmans
System architect & Notion expert
Jasmijn saw the same pattern from the outside, client after client. They kept reaching for more tools: more apps, more dashboards, more systems stacked on top of systems. It never solved anything. It just moved the chaos somewhere else.
Here’s what we learned:
Most companies don't break because of bad ideas. They break because the way they operate can't support their ambition.
At first, it works. The team is small, the decisions are fast and the founder is involved in everything. But then the company grows. And what used to work... doesn't anymore.
Things get messy, ownership gets blurry and the founder becomes the bottleneck, without meaning to.
We've both seen this up close. Across different companies, different roles, different stages.
Different angles. Same conclusion:
Most companies don’t need more effort.
They need more clarity.
That's why we started RunOps Studio.
